Oh the wonderful world of Instagram! Just one click on the search button and you find yourself falling down a rabbit hole so deep that there’s no hope of getting out. But even as you endlessly scroll down, you may just find something you were looking for. That is the magic of Instagram marketing! It’s a new and effective method of marketing that has taken the industry by storm, urging businesses to implement it if they want to stay competitive in this digital world.
What is Instagram Marketing?
Instagram Marketing is a method that allows brands to use the application to reach their target audiences and thus build a bigger customer base. Recently, it has gained popularity as an innovative method for businesses to showcase their cultures, recruit new employees, engage with customers, and display products in a new light.
The internal works of this method of marketing are very similar to Facebook or Twitter. You can create an account, upload some pictures of your products, and create a network by gaining followers and following others. The in-app filters and editing options on Instagram make it unique because it was the first app to offer in-app editing to such an extent. How to do Instagram Marketing
Instagram marketing comes in various shapes and forms. There is no correct way to market your products on this platform as the whole idea is very subjective. It depends highly on the type of business you run, the products or services you provide or the target audience you want to reach. With all these things considered, you and your team can choose a strategy that will be effective for your firm.
So, keeping in mind that every business is different, here are some basic ways you can conduct Instagram marketing and get good at it:
Switching to a business profile: Most of our accounts are usually personal accounts and thus our profiles are private. For your company, switching to a business account will help make it public and will allow anyone on the platform to see your profile. The increase in exposure will help not only reach your target audience but also new potential customers.
Use Instagram’s free tools: This app is a very helpful one, to say the least, in the sense that it has already several in-built features to aid businesses in their marketing endeavors. The Insights tool, for example, allows account holders to see a wide range of statistics like audience inflow and outflow, engagement with your posts and much more. Using these tools can help you understand your target demographic better and thus help cultivate your business further.
Creating sponsored ads: You can also conduct advertising on Instagram. But the best part is you can control exactly how much you want to spend on them by setting a budget! This allows you to display one sponsored ad or several ads with the carousel feature. Now, your followers don’t have to be following your account to see your posts, hence it allows your business not to only reach their target customers but also new ones.
Posting times and schedules: Posting on Instagram is kind of like playing a game of Jenga. You can either be really wrong or really right with your moves. The timing of posting can heavily influence the success of the post and your campaign. Also, the ideal posting time is different for all firms. Here’s where the Insight tool comes in handy once again. So, with this tool, you can analyze when your followers are most active and also at what time, according to that info you can decide when to post and achieve success!
Use product teasers and trailers: This tactic can help keep your audience at the edge of their seats. Giving them small snippets of your upcoming collections or products can help grow curiosity while also housing an interactive relationship between you and your customers – customers just love a brand with a personal touch!
Using celebrities or influencers: Everyone is on Instagram nowadays. Starting from big Hollywood celebs to Youtubers to social media influencers, almost everyone is active on Instagram and this is why Instagram Marketing has taken off so well. For brands and companies, using these social figures can help your sales and expansion. Doing sponsored posts or having a celebrity endorse your product on Instagram is a great marketing tactic. Not only that but you can also gain more followers and in turn more potential customers.
Instagram stories: Other than posting on your feed, businesses can also take advantage of using Instagram stories. Much like Facebook stories or Snapchat, these small clips of images or videos can allow the firm to stay relevant and also interactive. You don’t always have to post pictures to showcase your goods or advertise them. Stories can also help customers remember your brand daily instead of only when you post.
The power of hashtags: #Hashtags are an ingenious invention that exists on Instagram. Crucial to Instagram marketing, hashtags help users to find your posts from a collection of millions and helps discover your business. Creating interactive branded hashtags can create a niche in the platform, thus building reach. So use hashtags effectively to allow customers to find you when they need you.
Measuring your success: In Instagram Marketing, you need to know what works for you and what doesn’t. So, after posting a couple of times and building a relatively good follower base, start measuring your campaign’s success. Is it a hit or miss? Based on the ones that are hits, formulate strategies in the future that follow the same consensus ensuring fruitful marketing tactics.
Instagram has ruled the world of social media for years now, with over 800 million users and billions of likes being distributed every day – it is the ideal place for businesses to thrive and prosper. Take the time to find out what is good for your firm type and craft strategies accordingly while keeping in mind all the basic tactics you can follow to achieve measurable success!