The word SEO has definitely crossed paths with you in this digital time and age. The term is slowly becoming more prevalent day by day. And as we step into the world of online marketing and the tech era, we all should understand how useful SEO can be to us and how to implement it into our business. With the pandemic hitting our country’s economy and businesses, a lot of firms are shifting to online platforms and thus can also see some advantages of using SEO. But first, before we dive right into it, we need to have a clear understanding of what it really is.
SEO, or search engine optimization, is the practice of optimizing your website to attain better rankings in search results while also reaching the aim of increasing the quality and quantity of traffic to your site. By quality traffic, we are referring to those individuals who actually have a sincere interest in your company and the products it sells. Once you have the right people clicking onto your site, it’s about increasing the volume; more visitors mean more conversions, more conversions mean more sales, leads, clients, and so on. It is just that simple!
Now that we have a clear idea about what SEO is, we can move onto why businesses must account for SEO in their marketing strategies. It’s also good to note that some business types, in particular, may need SEO in comparison to others. The following example of companies can benefit from SEO tools:
- New startups or young ventures
- Online service companies
- Businesses operating in a single location
- Niche companies
- Hospitality brands
- Skill based specialists
Even if your company doesn’t fit into the ones mentioned above, chances are you can still benefit from the usage of search engine optimization. So why is it important to use SEO for your business?
5 Key Pros of SEO for Your Business
- SEO Builds Expertise, Authority, and Trust
A good reputation can be the key to gaining success in your business. Your products or services can be extraordinary, and your customer service can be seamless. Still, if your reputation is lacking, then it’s all pretty much in vain. That’s where SEO comes in. It can help you improve your reputation, credibility, and authority in the online world.
- SEO Is a Primary Source of Leads
SEO tactics have proven to be very successful when it comes to generating leads. They are an inbound strategy. Inbound strategies include search engine optimization, social media, content marketing, referrals, and others.
- SEO Results to Higher Conversion Rate
Conversion rate is defined as the number of visitors to a website that complete a targeted goal (a conversion) out of the total number of visitors. SEO helps increase your conversion rate by getting a good ranking for your website.
- SEO is Relatively Cost Effective
Much like other aspects of digital advertising, SEO is budget friendly and easy to implement into your company. With the proper knowledge and guidance, you can quickly get your webpage and site on the first page of search results, which will then help widen your exposure.
- SEO is a Long-Term Strategy with Big Potential Rewards
Granted, these sorts of marketing strategies are not ones that see results the next day. They require a good deal of time and resources to be successful. Even so, the time invested in SEO can prove to be lucrative for the company in the long run, unlike other traditional forms of marketing. It can help boost a company’s image and sales.
Now that we covered why SEO is essential for businesses of all types and categories, we can move onto how to accurately unlock your brand with the help of SEO. Much like other marketing strategies, certain things need to be taken into account for SEO to work positively for your company.
5 Ways to Unlock your Brand with SEO
- Focus on user experience
Basing all your attention and efforts into consumers and their experience can have a significant impact on your business. Customers are the most essential stakeholder in any business, and thus, providing them with an excellent online exposure is key to boosting your brand image with SEO. Your website, social media accounts, targeted ads, and every other interaction with your customer need to be personalized, speedy, and hassle-free for you to reach that top spot in search results.
- Boost Brand Awareness and Visibility
Via the right calculated approach, SEO can enable search engines to rank you higher, boosting your brand awareness and visibility on the internet. However, reaching the first page during a search is a long and challenging process. You will have to conduct in-depth keyword research and match your content with user intent.
- Mobiles are your best friend
Today, especially, there is a larger need to merge SEO with the increased mobile phone usage. With a vast amount of traffic coming from mobile devices, not optimizing profiles on social media and other platforms to help capture audiences would be a regrettable mistake. Not only can it be used to target specific audiences and is often much cheaper than traditional marketing options.
- Promote customer engagement
For SEO to work well for your company, you need to ensure that you are allowing for engagement and interaction among customers. Search engines value customer experience, and they’ve made it into a ranking factor for your websites. Therefore, your SEO efforts towards ranking well on search engines pretty much revolve around optimizing your website and your content for the best customer experience possible.
- Paid Advertisements
Though optimized content is vital, there is also the opportunity for a paid advertisement across social media and online platforms. This is perfect when running alongside an SEO campaign as you are unlocking the full potential of the company’s online presence. Not only does this earn you some extra cash, but it also once again builds brand exposure!
Well, that’s all we had to bring regarding SEO and the future success of your company! Bear in mind that every SEO approach is different for each company and should be tailor-made to fit the company’s requirements or targets. With that in mind, go ahead and invest in SEO and wait for some great results!
Check out Ignition Marketing and Sales for some of the SEO services we offer.
- Is SEO important in 2020?
Definitely! With everything going on in the world, customers are turning their attention to the online world and thus opening a pathway for online exposure to prosper. Implementing SEO into your company now can be ideal if you want to see growth and improvement.
- How can I improve my SEO ranking?
There are specific tools and strategies to use if you want to improve your ranking.
- Should I hire someone for SEO
If you or people in your company don’t have knowledge of SEO and how it works, then it would be a better idea to get some outside help. Understanding the internal works of SEO is key for its success, and so some experts could come in handy!